Friday, August 9, 2013

Week 5 EOC: Apple-Samsung Ratent Battle

The battle between Apple and Samsung seems like it should be a simple one that should have been over a year ago. However, since it is not over the court will have to decide whether or not Samsung is guilty of producing equipment using patented technology from Apple. Starting with Apple, the creators of the iconic Iphone it is easy to see how Samsung could be in violation while trying to keep up with the iconic Iphone. It’s a simple idea really. If Team A is using a certain bat that is helping them win games Team B will want to use that same bat too. Now if Apple wins the victory than that could potentially cause Samsung to have a very large drop in sales because their products would have to be pulled from the shelves. This would also mean that Samsung would have to pay a large amount to Apple causing their business to hurt. However on the other hand If Samsung was to win a victory than that would allow them to keep selling their products regardless of what technology is within them and that could only lead to more sales. Since the case last year Samsung has stopped selling most of the products that they have been accused of stealing which could make it difficult for Apple to take the victory in appeals court. One of the patents that Samsung has been found guilty of is that they are producing a hand held smart phone with rounded corners. Those rounded hand held devices are still on shelves today so that is certain to be brought up in the court and if they are found guilty of stealing this patent than what could that mean for Samsung in a world where style and comfort in the palm of the hand is everything in the world of smart phones? Would it force them to create non rectangular smartphones with no rounded edges that no one would desire, and would that be a game changer causing them to potentially go out of the smartphone business?

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